When it comes to building a business, first impressions count, which is why you should pay some attention to your business card design. Here are a few tips to help guide you in creating a great business card design that will turn heads and get people picking up the phone.
1. Work out the Size
Before you start creating an eye-catching name card design, you will first need to know what size card will best suit your business. In most cases, the dimensions will be standard business card size, which fits perfectly in a wallet or cardholder.
However, there are certain types of businesses that may benefit from a business card design that is a little more creative and out there. Also, you may prefer to inspire your customers to remember your business by putting your card in a prominent location on the fridge, rather than in their wallet.
For example, a real estate agent would use a standard sized design that displays formal professionalism, while a custom dog food company would benefit more from a light and playful approach using a custom shape and size.
2. Maintain Consistent Branding
Your business card design should be consistent with the rest of your branding material. The main goal of branding is to make your business instantly recognizable whenever someone comes across any of your marketing material. Your logo should be prominent on the business card, but matching colors and fonts are also important.
3. Make it Clean and Uncluttered
It should take no more than a glance for a potential client to get all the information they need from your business card. If they can't quickly find your contact details, then your design is too busy. Remove non-essential information from your design and make good use of white space.
If you need to include more information, don't forget about the back of the card. This usually blank area can provide an excellent location for a shortlist of important services, social media URLs, an email address, or even your unique selling proposition.
4. Include a Call to Action
Many business card designs neglect to include a call-to-action, which is a missed opportunity. When a potential client views your business card, it should inspire them to pick up the phone, connect with you via social media, or visit your web address. Let the holder of the business card precisely know what they need to do next, and they are more likely to act on the information.
5. Create a Card with a Magnetic Personality
Name card designs will be influenced by the type of business they are advertising. However, if you operate in an industry providing an essential service such as plumbing, electrical, or gardening, then making a card convenient for sticking to the fridge may help.
Make sure you create the card with a strong magnet, as this will improve your chances of making it to the fridge. Many of your customers will also use your card to hold important reminders in place.
A business card that doubles as a fridge magnet will improve the chances that your business is the one your customers call simply because the information is within easy reach.
